A growing independent media agency, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media strategies into inspiring business results.

We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.

Glassroom is part of Humanise (https://humanise.world), a collective of nine independent, yet complementary companies who share a belief: Consumers are people, first and foremost.

Job Description

As a senior 360 media strategist, you will be responsible for shaping and executing media strategies including all medias for our premier clients out of the Toronto office. Your role will involve pinpointing and engaging with target audiences, deriving relevant insights and in collaboration with the performance team, assessing the effectiveness of the campaigns. You will work closely with the Media strategy director to foster strong relationships with our clients, collaborate closely with the Montreal team, and coordinate projects with a diverse range of media partners

Responsibilities

Media 360 Strategy and Planning

• Collect and analyze market data to extract relevant insights;
• Research & Identify target audiences and understand their behavior and habits;
• Determine the optimal media mix for our campaigns (online and offline);
• Optimize advertising campaigns;
• Allocate budgets and monitor costs;
• Stay updated on media trends both online and offline (TV/Streaming, Radio/Audio, OOH, Programmatic, Social + more), always keeping abreast of new media;
• Evaluate the success of media strategies and campaigns;
• Collaborate with clients from Toronto and Montreal as well as their creative agencies, work closely with the digital performance and 360 strategy teams in Toronto and Montreal;
• Support & contribute to the ongoing training of media strategists.

Qualifications

• 3-4 years of experience in media strategy across all media channels, both online and offline, as well as in managing media creativity projects;
• A bachelor’s degree (or equivalent work experience) in communication, marketing, or a related field;
• Intermediate level in planning tools (Vividata, Comscore, NLogic, etc.);
• Foundational knowledge of SEM, programmatic and social media buying/strategy;
• Familiarity with using MMM is an asset;
• Proficiency in Excel, Microsoft Office, and Google;
• Experience with Google Analytics or Adobe Analytics is an asset;
• Experience in the retail, food, and CPG sectors (asset).

Skills

• Proactive;
• Ability to meet tight deadlines and work well in fast-paced environments;
• Collaborative work approach and strong team spirit;
• Strong interest in new technologies;
• Curiosity and exceptional attention to detail;
• Analytical and conceptual thinking;
• Strong project and priority management skills;
• Ability to train peers;
• Ability to work with minimal supervision;
• Warm, approachable personality, open to giving and receiving feedback;
• Ability to establish strong relationships with our media partners and clients;
• Ability to create relevant presentations and build convincing arguments;
• Excellent understanding of budget management.

Benefits

• Hybrid work option: 3 days at the office;
• Flexible schedule - 9/10 (1 day off every 2 weeks);
• Vacation: basic annual vacation + agency closure during the holiday season + 4 doubled holidays + 3 floating holidays;
• Collective insurance plan from day 1 - Modular (Bronze, Silver, and Gold)
• $250 per year for health/wellness account;
• Excellent coffee and various snacks available in our offices.

Our creds

At Humanise and Glassroom, we are very proud of our work and our culture. We turn heads:

Here is an overview of our clients and media campaigns designed at X (https://www.glassroom.ca/work), as well as some awards we have recently won (https://concoursidea.ca/gagnants/idea/2021?agency=1027).

Humanise Collective won the Canada’s Most Admired Corporate CulturesMC award in 2020 in the “Emerging Corporate Culture” category (https://waterstonehc.com/cma/awards/winners). At X and X, people are at the heart of everything we do. Our B4H, Business for Humans philosophy, brings our culture to life, making it vibrant and dynamic.

Join our team of experts. Welcome to Glassroom!