As the second-largest independent media agency in Canada, Glassroom emphasizes transparent advertiser-agency relationships, collaborative partnerships, accountability for every dollar, the professional development of its experts, and continuous improvement. In this lab, we aim to transform brilliant media strategies into inspiring business outcomes.

We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers.

Glassroom is part of Humanize (https://humanise.world/), a collective of nine independent, yet complementary companies that share a belief: People drive media forward.

Responsibilities

• Develop and execute media buying strategies across channels (digital, social, programmatic, TV, radio, OOH, print as needed).
• Negotiate rates, placements, and added value with media vendors to maximize ROI.
• Manage campaign set-up, trafficking, pacing, and optimization to ensure delivery and performance.
• Monitor, analyze, and report on campaign results, providing insights and recommendations for improvement.
• Collaborate with internal teams (strategy, creative, analytics, client services) to ensure alignment of media with overall campaign objectives.
• Stay up-to-date with media trends, platform updates, and emerging channels in the Canadian market.
• Manage budgets and ensure campaigns deliver within scope and timelines.

Requirements

• 2–4 years of media buying experience (agency or in-house).
• Hands-on experience with digital buying platforms (Google Ads, Meta, Programmatic DSPs); exposure to traditional buying an asset.
• Strong negotiation and vendor relationship management skills.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
• Proficiency in Excel/Google Sheets and campaign management tools.
• Knowledge of the Canadian media landscape is required.

Soft skills

• Critical thinker who can clearly explain rationale behind recommendations.
• Strong communication skills with the ability to build trust and foster collaboration.
• Client-first mindset—focused on doing what’s right for the client.
• Proactive problem-solver who anticipates challenges and proposes solutions.
• Adaptable and open to feedback, with a continuous learning mindset.
• Integrity and professionalism in every interaction.

Benefits

• Hybrid work: 3 days in the office and 2 days working from home
• Vacation: 3 weeks of annual vacation + agency closure during the holiday season + all statutory holidays doubled + 5 personal days + 1 volunteer day
• Group insurance plan: Life, prescription drugs, travel, dental care, paramedical services, and more (*3 coverage options available)
• Wellness allowance: $250 per year for reimbursement of physical activities or the purchase of home fitness equipment
• Public transit discount (city bikes, metro, bus)

Join our team of experts. Welcome to Glassroom!