Growing Independent Media Agency, Glassroom, focuses on transparent advertiser-agency relationships, the professional development of its experts, and continuous improvement. In this laboratory, we aim to transform brilliant media strategies into inspiring business results.

As the holder of this position, you will be responsible for leading the account of one of our key clients and managing a talented team in Quebec, while also developing the agency's expertise in strategy and building strong relationships with our media partners and clients.

Tasks and Responsibilities

Media Strategy and Planning

• Collect and analyze market data to gather relevant insights;
• Identify target audiences and understand their behavior and habits;
• Determine the best media mix for campaigns;
• Optimize advertising campaigns based on geographic exposure, frequency, durations, etc.;
• Allocate budgets and monitor campaign performance ratios (BCR);
• Keep up with trends in both online and offline media (TV shows, magazines, blogs, radio programs) and stay informed on new media channels;
• Evaluate the success of media strategies and campaigns;
• Play a key role in advancing structural projects (e.g., media training, ethnic planning, millennial targeting);
• Act as a key player in internal and external discussions and collaborations

Team supervison

• Support team members in executing their responsibilities;
• Contribute to the ongoing training of the strategy team;
• Manage daily workload distribution in collaboration with the leadership team (e.g., leading weekly team status meetings, one-on-one touchpoints with team members);
• Improve team workflows to generate more added value for strategic expertise.

Requirements

• 3 to 5+ years of experience in planning across all national media channels;
• 1 year of team supervision experience (an asset);
• Bachelor's degree in marketing or a related field;
• Strong skills in media research and expertise in media planning tools and databases (Vividata, Comscore, NLogic (Numeris), Radius, COMMB, Arima);
• Solid understanding of SEM and programmatic social media advertising;
• Advanced knowledge of optimization best practices (interest in optimization via MMM is a plus);
• Experience with Google Analytics or Adobe Analytics is an asset;
• Basic knowledge of data management platforms (DMPs);
• Proficiency in Excel, Microsoft Office Suite, and Google Suite;
• Minimum 1 year of experience in the retail or CPG category;
• Bilingual (English and French).
  
  

Desired Skills

• Ability to meet tight deadlines and thrive in fast-paced environments;
• Strong presentation and storytelling skills;
• Keen interest in the internet and new technologies;
• Curiosity and exceptional attention to detail;
• Analytical and conceptual thinking;
• Strong organizational and prioritization skills (both personal and team support);
• Team player and unifier;
• Ability to train peers;
• Capability to work with minimal supervision and manage projects end-to-end;
• Outgoing, approachable personality, open to receiving feedback;
• Ability to build strong relationships with clients and media partners;
• Excellent budget management skills.
  

Benefits

• Hybrid work option: 3 days in the office and 2 days remote;
• Vacations: 3 annual weeks + agency closure during the holidays; 5 personal days, plus one volunteer day, and all public holidays are doubled.
• Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more (*3 different levels of coverage available);
• Wellness and leisure program: $250 per year for reimbursement for sport equipments, sport memberships, WFH equipment, second screen…etc);
• Public transport discount (city bikes, metro, bus).

Join our team of experts. Welcome to Glassroom!